Muc off 'move over' campaign
The Muc Off #moveover campaign is a celebration of the revolution in women's road racing, building momentum behind the movement as marginalised genders in cycling the world over jostle for space, and fight to overcome adversity. As a part of this campaign, Muc Off pledged 10% of the sales of every bottle of pink bike cleaner to non-profit partners supporting and empowering marginalised genders in cycling.
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Melburn Durt was stoked to be featured in this campaign, alongside some amazing organisations across the globe!
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"As riders ourselves, we know the power of the bicycle as a vehicle for change. The time for change is now so move over, make space."
Check out our feature video for the campaign below! A huge thanks goes to the excellent Marlee Harrison for his work on our campaign video!