The 'This Girl Can - Victoria' campaign by VicHealth aims to celebrate and support Victorian women embracing physical activity in a way that suits them. Based on Sport England’s highly successful This Girl Can campaign (which motivated a whopping 3.9 million women in England to take their fitness into their own hands), This Girl Can - Victoria is an empowering campaign to inspire women to get active in a way that suits them. In 2020, almost 320,000 women were inspired to get active at home or in their neighbourhoods as a result of the This Girl Can - Victoria campaign.

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Melburn Durt is a This Girl Can supporter, keen to help all women get outside, get active, and to celebrate the joy of cycling!

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Members of the Melburn Durt and Hurt community were profiled in a series of videos featuring cyclocross and track cycling - check them out!